TRENDS | Colour of the Year 2018
Fashion & Trends
Inventive and imaginative, Ultra Violet lights the way to what is yet to come. Hickmann Eyewear thus seeks to be guided by the latest trends in fashion, but above all to create its own trends and transform Ultra Violet into an element of the collection.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.
The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
“Inventive and imaginative, Ultra Violet lights the way to what is yet to come.”
“PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.“
Through this colouur we want to reinforce the brand‘s connection to an original future, with models that will stand out for the difference they make.
Like the women that the brand itself represents … different, who seek differentiating elements, but above all who are not afraid to risk and for who really „the sky is the limit“.
This colour also comes to bring, for the brand and for our whole year, a symbolism of imagination, to break the limits, and to create a unique brand, more and more, and imaginative, which creatively has no limits.
Fashion & Trends News
Hickmann Eyewear thus seeks to be guided by the latest trends in fashion, but above all to create its own trends.
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